2023 is off to a hot start with major trends going viral across a variety of categories. From HBO’s The Last of Us and Skin Cycling to Meryl Streep’s famous line from The Devil Wears Prada, creators are finding ways to jumpstart their content strategy. Here are the most popular and relevant content trends that you can incorporate within your own strategy to attract new eyes this year.
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Beauty & Lifestyle
Trending: Skin Cycling 101
If you haven’t heard, beauty creators are jumping on Skin Cycling to meet their skin’s needs and goals. Skin Cycling is a technique that keeps skincare on rotation and on different days rather than using it all on the same day. This includes rest days, where no skincare products are used on the skin at all. Some beauty gurus and dermatologists are swearing by this trend, while others are saying no. Creators are trying this technique and capturing their journeys, and finding success both for their skin and their content strategy.
Trending: #GorpCore
Functional and utilitarian outdoor wear is not just for the outdoors anymore! #Gorpcore is a trending hashtag and it continues to be a major fashion statement. Gorpcore is essentially wearing traditionally functional and utilitarian outdoor wear outside of its intended use, including hiking boots, outdoors-y shoes, fleeces, cargo pants, etc. The difference is fashionistas are finding ways to make it more stylish, featuring it more as part of their everyday lifestyle. If you’re big on fashion trends, search #Gorpcore to see how other fashion creators are incorporating it into their wardrobe, or tag it in your content to share a little inspiration.
Gaming
Trending: Warzone 1 vs. Warzone 2
It’s been a few months since the release of Warzone 2, and the updated game engine, map, inventory, skins, and gameplay have been met with very mixed reviews. Now that players have had a pretty significant sample size of the game, gaming creators are comparing the two iterations of the wildly popular battle royale, Call of Duty: Warzone, and sharing the similarities, differences, pros, cons, and ultimately their favorite. What’s yours? Take the leap into your next video and tell your fans what you really think.
News: PS5 is Getting a MAJOR Update!
PS5’s 7.00 update is bringing two big features to the console, which is expected to transform the experience for many PlayStation gamers. Slated for release in early March 2023, the PS5 will include full Discord integration and the ability to stream PS5 games via the cloud, according to sources. Accessibility and communication are two of the biggest factors to any gamer’s experience; what do you think about these updates? This news is picking up reactions from PS5 users and techies, so it might be worth sharing your thoughts!
Entertainment
Trending: The Last of Us on HBO
Based on the award-winning video game developed by Naughty Dog in 2013, The Last of Us is an American post-apocalyptic drama television series that has been dubbed as 2023’s first great TV show. Why? The acting, the identical scenes compared to the video game, and the story; they’re top notch! The show has found its way to social media in the form of skits, popular audio, reviews, reactions, and reenactments. What do you think about the show? Create content around the trending series and expect to see some new eyes!
Trending: “Oh, don’t be ridiculous, Andrea.”
Meryl Streep’s iconic line from The Devil Wears Prada is going viral on TikTok and other short-form platforms. Why? It’s an easy way to share a personal scenario, a preference, or a POV! Audiences are loving this kind of vulnerable and entertaining content; this is an easy way to engage fans and give them an ‘in’ to your life!
Music
Trending: Sure Thing – Miguel
This classic hit is viral on TikTok, with creators dubbing it over everything from favorite memories and dance choreography to snack recipes and cool video transitions. We recommend throwing this song over top one of your TikToks, Reels, or Shorts to engage some new viewers!
News: Justin Bieber Sells His Music Catalog
Justin Bieber is making waves across the music industry after he sold his rights to his publishing and artist royalties from his song catalog, a deal valued over $200 million. More and more music artists are looking to sell their music catalogs for lump sums of cash, and artists such as Shakira, Imagine Dragons, Justin Timberlake, 50 Cent, and many others are reaping the benefits.
Family & Kids
Trending: Kid’s Day in the Life Vlogs
What are your kids doing on a day to day basis? Kids and parents are looking into entertainment for the whole family to enjoy; one of the easiest ways to consume fun and relatable content that gives viewers some lifestyle inspiration is through vlogs. However, parents are handing the cameras and phones to their children, recording their POV of an average day.
Study: YouTube dominates kids’ attention
According to the Precise Advertiser Report: Kids report from research agency Giraffe Insights, YouTube is the number one destination for kids, dominating most categories in terms of viewership and performance. In fact, nine in 10 kids surveyed say they consume YouTube content.
“These findings suggest that TikTok has more reach with kids in the US than Instagram and Snapchat combined, but YouTube is still winning overall attention thanks to its prominent role as the top video platform families enjoy on their connected televisions,”
While TikTok and Instagram is home to plenty of active youth users, YouTube is still the place to be for family creators to reach and engage with like audiences.
Sports & NBA Playmakers
News: NBA All-Star Game to Become a Pickup Game
The NBA recently announced that the 72nd NBA All-Star Game hosted in Salt Lake City, Utah will introduce a new draft format. The two captains, LeBron James and Giannis Antetokounmpo, will draft their respective teams right before the game takes place on Sunday, Feb 19th.
In previous seasons, the NBA ran a televised draft where the captains selected their teams a few weeks prior to the event. Now, the NBA is leveraging popular elements of pickup basketball and bringing it to the biggest stage with team selection taking place before gameplay.
Trending: Heartwarming Moments During The Game
Competition can get pretty heated, with opposing teams and players going head to head, doing whatever it takes to get the win. What often gets lost though, is the sportsmanship in the game. Today, heartwarming moments on the field, on the court, whatever setting, is getting the much needed love it deserves. From soccer babies hugging each other in the middle of the game to professional athletes greeting one another’s kids, the moments that make us go “aw” are always going viral.
Top News To Follow
News: YouTube Shorts Revenue Sharing Begins On February 1
If you haven’t already heard, creators can now monetize their YouTube Shorts starting Feb 1. In order to switch monetization on, YouTubers will need to re-accept updated YouTube Partner Program (YPP) terms. For more information, visit YouTube Help.
News: TikTok’s Testing a New Option to Help Facilitate More Brand Deals for Top Creators
According to Social Media Today, TikTok’s adding a new feature called, ‘Talent Manager’, an added element to the Creator marketplace, where agents and reps can review brand deals for their clients.
“Through this new portal, agents will be able to manage all aspects of their clients’ listings, including any brand deals being offered through the marketplace app.”
More and more creators, big or small, are searching for timely content trends to jumpstart their strategy in the new year. Any of these trends will help brands and creators leverage its popularity to gain new fans, attract new consumers, and ultimately build a bigger digital presence. Want more content ideas and relevant updates like this? Subscribe to get on our mailing list for full access to our 30-Day Content Trend Report. You can also join a collaborative community of BBTV creators! Reach out to us to work with our industry experts, helping you weave in these popular trends to transform your content strategy.
